Types of e-commerce

 

-commerce is experiencing monumental growth. It went from being a $1.3 trillion industry in 2014 to a $3.5 trillion industry in 2019.

And experts predict that by 2023, it will reach more than $6.5 trillion

This means there’s a tremendous opportunity for e-commerce brands, and the sky is truly the limit. 

But to be competitive and continually build your brand, you need to stay on top of trends, which aspects of e-commerce are changing, what customers are most receptive to with marketing, and so on.

For this post, I’ve compiled a list of the best e-commerce articles of 2019 that cover these topics and more. 

Here are seven of my favorites. 

1. The Ultimate Guide to E-Commerce (HubSpot)

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HubSpot is one of the top marketing and sales platforms on the market and used by countless e-commerce businesses.

They’re also known for their massive archive of epic content, including eBooks, guides, research reports, and of course, their multiple blogs, which cover marketing, sales, service, news, and trends.

This particular blog post is a must-read for new e-commerce business owners and is vital for learning the ropes.

That said, it’s still a great resource for more experienced e-commerce business owners as well, and can help you take your brand to the next level.

Like most other content from HubSpot, this article is comprehensive and highly detailed and covers six main areas.

It’s jam-packed with a lot of great visuals and examples.

And the information is presented clearly and succinctly so that it flows logically, making it is easy to digest. 

I especially like the section about how to increase e-commerce sales.

If you’re looking for a broad overview of e-commerce where you can quickly learn and ins-and-outs, I highly suggest checking out this article. 

It’s a great starting point. 

2. Global E-Commerce Statistics and Trends to Launch Your Business Beyond Borders (Shopify)

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Shopify is one of my favorite e-commerce platforms.

It’s incredibly easy and intuitive to use and allows anyone to create a professional store that’s fully mobile responsive. And apparently, many other people love Shopify as well, considering that it powered over 800,000 digital stores in 2019. 

I’m also a huge fan of their content.

They have some captivating case studies and industry reports that are super insightful, along with a fantastic blog that’s brimming with great insights.

One of my favorite articles from 2019 is this one about global e-commerce statistics and trends.

It covers 11 core topics.

The entire article is compelling, but one of the more interesting points is that e-commerce is becoming highly globalized.

According to the article, “Online shoppers are increasingly looking outside their country’s borders for purchases. In fact, during one six-month evaluation, overseas purchases were in the majority on all but one continent: North America.”

This shows the importance of thinking beyond your country’s borders and tapping into international markets.

I also like this graphic Shopify offers to visualize the 10 largest e-commerce markets in 2019.

Besides that, they talk about the importance of using international analytics as well as a shopper’s native language and currency on your site. If you can do that, you’re going to have a huge competitive edge moving forward. 

When it comes to the topic of selling internationally and elevating your e-commerce business to become a global brand, this is one of the top articles out there.    

3. 7 of the Best Shopify Stores to Inspire New E-Tailers (Sleeknote)

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Speaking of Shopify, we created an article in 2019 that highlights seven of the best Shopify stores you can use for inspiration. I’m a big believer that one of the best ways to learn is to study examples of others that have already made it. 

And this article does just that.

It outlines brands like Death Wish Coffee, Manitobah Mukluks, and Yoga Rebel, explaining what their unique selling propositions are and exactly what they do to create a seamless experience for digital shoppers.

For example, this article talks about how Manitobah Mukluks—a company that specializes in high quality, super warm winter boots—writes killer copy, effectively demonstrates what makes their boots unique and offers straightforward navigation.